Unleashing the Creative Within
If your brain is stuck in first gear, Gerald Haman could be the man to shift it. We’re all born with innate creativity, he says, but most of us need a tune-up from time to time.
set the mood, the professor from
In one of his workshops you might hear the odd burst of karaoke or background music- all part of the relaxation process.
Haman was in
The founding partner of training company SolutionPeople, says creativity is only part of the process- We have to be sufficiently innovative to put those ideas into practice.
“To teach innovation, you need to know how people’s brain work- how they can think through a process that can lead to creativity and innovation,” he said.
To encourage people to work through that route, he has devised a set of brain teasers, patented prompts he has turned into flip card tools. He calls them KnowBrainers. These work by guiding the subject through processes that stimulate the four quadrants of the brains, all of which are used in the creative process.
carry questions and words to stimulate ideas. These are followed up with quotations
such as this one from Samuel Johnson:
”Nothing will ever be attempted if all possible objections must be overcome”.
Most customers are corporations but there is also demand for educators and post graduates completing MBA’s.
"We work in four different areas, Professor Haman said.”Product innovation is one area, certainly the most visible. Management, manufacturing and marketing are the others. “According to our clients, the return on ideas for them has been over $US2 billion [2.8 billion].”
not all the companies with which he has worked are resounding success. One client
“What I later on discovered is that Enron is highly creative but never very innovative despite the fact that a lot of organizations and investors thought it was.
“The company was good at coming up with ideas, but lousy at putting them into practice - and even worse at protecting itself from corporate excess.”
By Jim Buckell