March 30, 2004 - Business
Brainstorming 101: Onward, Into the Fog of Creativity
Gerald Haman, President of SolutionPeople, a creativity training firm
Last November, I got stuck for two nights
Much to my surprise, people lined up to get advice. At first I sat on a seat and later on the carpet with the KnowBrainer, which looks like a deck of cards with questions and quotations, inviting people to sit with me, one by one. An inventor was trying to think of variations on his technology-storage device, which he had been working on for over five years. He said he was dreaming about algorithms. Though he had gotten stuck on one particular formula, an Einstein quote in my game seemed to spark some ideas.
An attractive young lady in a revealing outfit actually wanted to brainstorm ideas on how "we" could vacation together in
Then there was a marketing consultant who wanted to bring more "emotion" to an advertising campaign. He showed me some original storyboards, which featured nature scenes and soft colors. But one purple leaf stood out, and after talking with me, he concluded he ought to use more strong colors like purple. Over two days, I visited with over 100 people. People were handing me notes with suggestions at the airport, hotel lobbies and shuttle buses.
I'm a strong believer in a correlation between your environment and creativity. I also believe you should take your shoes off to think properly. If your feet are comfortable, your brain will be comfortable. I've brainstormed in an English castle, on a ship and in a
As told to Sharon McDonnell. – Reprinted with Permission. www.solutionpeople.com